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Global Friends | Primitive x New Balance Numeric

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Promo | Release Date: 2020 | Directed By: Alan Hannon

We are proud to announce the first in a series of collaborations with New Balance Numeric. Starting with the 212 shoe, inspired by life on the road but equally appropriate for life at home. Presented by global friends Tre Williams, Pedro Biagio, Charlie Munro, Tiago Lemos and Franky Villani.

  • Art Direction: Blaine Birardi
  • Filmed By: Bruno Box, Kevin Parrott, Alan Hannon, Alex Kissinger
  • Music: Lucas Pizzol